vSelf: Rethinking Community Rewards

In this episode of Ready Layer One, Jared and Joe interview Tatiana Yakushkina CEO and co-founder of vSelf, a project that has been building a marketing tool using soul-bound tokens, engagement, and community rewards. They discuss the advantages of using Web3 for cross-platform communication and how NEAR, the Blockchain Operating System [BOS], provides infrastructure and tools for everyone.

Connect with vSelf

App https://vself.app/

twittter https://twitter.com/vself_meta

Tatiana Yakushkina https://twitter.com/meta_irony_


[00:00:00] Cross-platform operation in Web3.

[00:04:40] Soulbound tokens and data.

[00:09:13] Cross-platform operation in Web 3.

[00:12:05] Soulbound tokens for community building.

[00:17:29] Bad business models in marketing.

[00:19:50] Real Metrics in Marketing.

[00:23:46] Web 2 vs Web 3 UX.

[00:29:07] Multi-chain customer analytics.

[00:32:03] NFTs and use cases.

[00:37:44] Reputation in DeFi.

[00:40:03] Truth in the digital age.

[00:45:24] Simplifying UX for non-Web3 users.