The NEAR Journey: Empowering Developers and Simplifying Blockchain for the Masses with Yijia Tiffany Gao and Jacob Nall from the Pagoda Team

In this insightful podcast recorded at the Flex-A-Tech Hackathon spaces, the Ready Layer One team, Jared and Joe, delve into the world of NEAR, a highly innovative and developer-friendly platform designed to simplify the development and deployment of decentralized applications (dApps) and enhance the blockchain user experience. Joining the discussion are Tiffany, an experienced product manager, and Jacob, a skilled product designer, both from the Pagoda Team.

Throughout the conversation, we explore the intricacies of the hackathon, emphasizing the importance of innovation, scalability, and sustainability in the ever-evolving Web3 landscape. Additionally, we discuss the game-changing concepts of "Account Abstraction" and Keypom, which are instrumental in streamlining the onboarding process for the next generation of users in the realm of Web3 and blockchain technology. NEAR aims to make crypto accessibility and blockchain education a priority, fostering a more inclusive and user-friendly experience for all.


Jacob @jacobnall



Section 1: Empowering Developers

  • Prioritizing developers' needs by understanding their journey and addressing challenges.
  • Simplifying the process of building indexers and surfacing data from blockchains.
  • Offering user-friendly APIs, including token and core APIs, to ease developers' experience.

Section 2: Product vs. Feature

  • Defining products as experiences with a focus on user needs, awareness, engagement, retention, and referral.
  • Prioritizing features based on impact, testing ideas with experiments, and addressing core problems
  • A true product is created when users can easily consume, demo, and derive benefits from the technology.
  • NEAR Protocol has great potential, but it's crucial to help people realize its real-world use cases.

Section 3: The Awesome Keypom

  • Keypom abstracts away complex web3 lingo to create a more familiar, frictionless experience.
  • Users can have human-readable account names, enforceable by smart contracts.
  • The goal is to keep technical lingo out while promoting the benefits of the underlying technology.

Section 4: Making NEAR Accessible to Normies

  • Increase top-of-funnel awareness and help people feel comfortable trying the space.
  • Focus on improving user experience without compromising the benefits of blockchain technology.
  • Aim to reach and educate the 98% of the population who are unfamiliar with blockchain and Web3.

Section 5: Tips for Hackathons and Beyond

  • Document your work and share it with the community for potential collaboration.
  • Connect with others who share your passion for solving similar problems.
  • Consider the sustainability and scalability of your project in the long term.

Ready Layer One Podcast


Joe ⁠⁠

Jared ⁠⁠

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