POPULA is Building Strong Communities on the NEAR Protocol: Exploring the Reputation Platform and Drip Rewards
We had a great conversation with Filippo about Popula. Also, we tried something new and did a platform walk-through with a discussion. The best way to understand a product is to take the tour and ask questions!
POPULA is a reputation platform for communities that provides a high-signal-to-noise environment for users to engage with each other and contribute to their communities.
Popula’s mission is to give communities a space where their members can communicate, engage, and bond on a deeper level while still maintaining control of their data, content, and social graphs. At the same time, it makes members’ interactions and contributions provable and everlasting by recording them fully on-chain and rewarding them with Drips, which is a non-transferrable fungible token, and platform co-ownership at the later stage.
POPULA was built on the NEAR protocol, which is designed to onboard the next billion users, offering fast transaction speeds, account abstractions, and cross-chain infrastructure. The platform provides 12 native Web3 tools for community management, including membership, content moderation, and reputation systems etc. Reputation is earned through engagement with the platform and is tied to the user's wallet address. Each community in POPULA is instantiated as a smart contract, meaning it has its own independent culture, and all interactions within the community are saved in the smart contract.
Members are rewarded with drips for their engagement on the platform. Drips serve as a signal of reputation within the community and also contains various utilities. POPULA has a roadmap for decentralizing the platform and introducing a token for governance and monetization in the future. The current focus is on community building, and potential monetization strategies include a toolkit for Web3 objects and NFT billboard-style promotions.
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